Google Ads & LSA Management for
Roofing Contractors
- Storm Response
- Insurance Expertise
- High-Value Projects
- Storm Response
- Insurance Expertise
- High-Value Projects
Roofing Advertising Challenges We Solve
Storm Damage Response Advertising
Roofing demand spikes dramatically after storms. Your advertising strategy must capture these time-sensitive, high-value opportunities when homeowners need immediate roof repairs and replacements.
Insurance Claim Expertise Marketing
Most roofing projects involve insurance claims. Your ads must position you as the insurance expert who can navigate the claims process and maximize customer settlements.
High-Value Project Competition
Roofing projects are major investments ranging from $8,000-50,000+. Your advertising must target customers ready for significant roofing investments and compete for premium projects.
Seasonal Demand Optimization
Roofing demand varies dramatically by season and weather patterns. Your campaigns must adapt to seasonal opportunities, emergency situations, and planned replacement cycles.
Proven Results for Roofing Contractors
Average Lead Increase
Cost Per Lead Reduction
Storm Response Leads
Insurance Claim Conversion
Comprehensive Roofing Advertising Services
Google Ads Campaign Management
- Storm damage response campaigns
- Insurance claim targeting
- High-value project optimization
- Emergency repair advertising
- Seasonal campaign strategies
- Geographic storm tracking
- Conversion tracking setup
- Competitor analysis and bidding
Local Services Ads (LSA) Management
- LSA profile optimization
- Service area expansion
- Review and rating management
- Lead qualification improvement
- Budget optimization
- Storm damage highlighting
- Insurance expertise display
- Background check assistance
Landing Page Optimization
- Insurance claim assistance prominence
- Storm damage assessment forms
- Before/after project galleries
- Mobile-optimized contact forms
- Trust signal integration
- Emergency contact optimization
- A/B testing implementation
- Call tracking integration
Campaign Analytics & Reporting
- ROI tracking and analysis
- Lead quality assessment
- Cost per acquisition optimization
- Storm response performance analysis
- Insurance vs. cash lead tracking
- Monthly strategy reports
- Real-time dashboard access
- Weather pattern correlation
Storm Response Campaign Strategy
- Weather monitoring and alerts
- Rapid storm response campaigns
- Emergency bid adjustments
- Storm damage keyword optimization
- Insurance claim landing pages
- Geographic storm targeting
- 24/7 storm campaign monitoring
- Post-storm follow-up campaigns
Call Tracking & Lead Management
- Dynamic call tracking numbers
- Call recording and analysis
- Lead scoring and qualification
- CRM integration setup
- Insurance claim tracking
- Follow-up automation
- Emergency call prioritization
- Sales team training support
Roofing Advertising Management Pricing
Essential Ads Management
$1,497 /month
- Google Ads campaign setup & management
- Local Services Ads optimization
- Basic landing page optimization
- Call tracking implementation
- Monthly performance reports
- Storm damage targeting
- Mobile optimization
- Conversion tracking setup
Professional Ads Management
$2,497 /month
- Everything in Essential package
- Advanced LSA optimization
- Custom landing page creation
- Storm response strategies
- Insurance claim optimization
- A/B testing implementation
- Competitor analysis & monitoring
- Advanced call tracking & CRM integration
- Weekly optimization calls
Enterprise Ads Management
$4,997 /month
- Everything in Professional package
- Multi-location campaign management
- Advanced automation setup
- Custom dashboard development
- Dedicated account manager
- 24/7 storm campaign monitoring
- Advanced analytics & forecasting
- Sales team training & support
- Custom integration development
Roofing Contractor Success Stories
Houston, TX
Oklahoma City, OK
Atlanta, GA
Frequently Asked Questions
How quickly will I see results from roofing Google Ads?
Most roofing contractors see initial lead generation within 24-48 hours of campaign launch. Significant improvements in lead quality and cost reduction typically occur within 30-60 days. Storm response campaigns can show immediate results when weather events occur in your service area.
How do you handle storm damage advertising?
We monitor weather patterns and automatically activate storm response campaigns when severe weather hits your service area. This includes emergency bid adjustments, storm-specific keywords, rapid response landing pages, and 24/7 monitoring to capture time-sensitive storm damage leads.
What's your strategy for insurance claim advertising?
We position you as the insurance expert through specialized ad copy, insurance claim landing pages, and trust signals that demonstrate your experience with insurance companies. We also track insurance vs. cash leads separately to optimize for the most profitable lead types.
How do you target high-value roofing projects?
We use advanced targeting including high-intent keywords (roof replacement, insurance claims), demographic targeting for homeowners, geographic targeting for affluent areas, and negative keywords to exclude low-value searches. We also implement lead scoring to prioritize the most valuable prospects.
What ad spend budget do I need for roofing advertising?
We recommend minimum ad spend of $2,000/month for meaningful results in most markets. Storm-prone and competitive markets may require $5,000-15,000/month. Our management fees are separate from ad spend. We'll analyze your market and provide specific budget recommendations.
How do you optimize for seasonal roofing demand?
We create dynamic seasonal strategies including pre-storm preparation campaigns, peak season optimization, maintenance campaigns during slower periods, and weather-triggered adjustments. Our goal is to maximize revenue year-round while capitalizing on seasonal opportunities.